Why is audio important

Oh, well. Time for the movie. The movie looks great but feels painfully boring. Your drive home is as silent as the movie was. Somehow the game is unexciting too. Who thought that all those weapon sounds and coin rewards were such important parts of the game? Not to mention the mute fire-breathing dragon that seems so much less dangerous today…. You are still thinking: what else did I miss today? Did my car alarm go off? Is my refrigerator still working? Why is my smoke detector flashing?

You go to sleep hoping that you will wake up the next morning to a working alarm clock and lots of sounds around you. And this is not simply a pessimistic opinion, rather a statement based on the facts that most people are visual learners, visual observers and believe that the auditory experience is much less important than the visual experience.

Few rely on their ears more than on their vision, and very few of us can imagine our lives without our eyesight. When it comes to the position that professionals in the entertainment- and advertising industries take, even the majority of producers and directors of television shows, movies, games, ads, etc. Again, this is more than just a feeling; audio professionals often find themselves in situations where their production phase or resources are shortened, both the time and budget allocated for audio are reduced, only to be given to those working on the narrative and the visuals as an extension.

Most of us can name a couple dozen of our favorite actors, actresses, maybe a dozen directors, but how many people can name just one sound designer who is responsible for the thousands of effects in a movie? Is it because their work is really not that important? In contrast, the sudden absence of sound can show tension, shock, or boredom of a character. When you create any video, think of a track that will evoke the emotion you want your audience to feel.

You never know when someone might feel inspired to support your kickstarter project because they felt touched by your video. You may notice this: people will still watch a video despite its grainy or blurry quality.

The reason is that the audio has decent quality. You may notice that you exhibit this behavior as well. While you go through your Facebook feed, you might stop at a video. It might have bad visual quality, but you could still hear what the people in it are saying, so you watch it anyway.

This is because the quality of the audio is more important than video quality. There are exceptions, like making a video for the sake of detailed art. Most of the time, people will ignore the subpar visuals. Does video quality affect sound quality? That depends on where you upload your video, but for most sites, the answer is yes. Often, you cannot see a video in low resolution that maintains audio data for a larger file. This is most true to perfectionist creators out there.

Would you prefer to buy a high-quality speaker over a low-quality one? Why is that? People prefer sounds closer to real life than inaccurate sounds on their speakers.

Speakers of low quality could have no balance, no bass control, or a low frequency. When you create a video and add sound effects, you have to make sure it sounds realistic.

If it should match with a visual, give the sound effect proper timing. This way, you give the video editing a professional feel. When your event video has quality audio and video editing, people will notice it. It has more chances of getting shares and likes. There will be more awareness for your organization and people will want to visit your next event. With product videos, you need to get everything your speaker is saying. If they have to do it with every video, they might leave the page and never look back.

You may not know it but what you put out there reflects on your organization or business. It reflects not only on the video quality but also on your audio quality.

Do you use heavy synthesizers? People will get the notion that your company is too old. It has been rewritten to ensure accuracy and relevance. Enter keyword. Who needs a boom operator?

Audio checklist At TopLine, our video team understands the importance of sound in video production. Here are some of our tips and tricks for getting the audio right: Invest in good audio equipment, and a talented soundie Monitor the audio while recording Choose a location carefully to minimise background noise turn off computers, ACs and chatty people!

Check frequencies and levels — some people speak louder than others Triple check that the audio is fully synched with the video during the edit Make sure all audio points are marked for an easy edit Pump some iron biceps are good for holding booms out of shot Work with an editor who understands audio This is where all your hard work then starts to come together.

Sound, music and effects Here are the things you need to think about when pulling all these various elements together. Sound We have detailed above the best ways to ensure your sound recording is top notch, and ready to be brought into the edit process.

Music It cannot be overstated just how important the right piece of music is to the finished production. Previous article Check out these 3 videos we made for proptech companies. Next article Nine great uses of drone footage. Want to talk about your next project?