However, in early the bloggers changed to a different header to distinguish their site. I suggest this can be understood as a response to establish originality and authenticity through a best friendship brand, in opposition to the other meme blogs, which had also adopted the founder theme. The WSWCM header features cartoonish depictions of the two bloggers, one in New York with the silhouette of skyscrapers behind her, and one on a beach with an open laptop, the blog visible on her screen.
This header clearly alludes to the fact that the bloggers are separated, in different places, but links them by depicting them as virtually identical. Further, whilst girlfriends are often positioned as differing , their differences are often positioned as complementary, to strengthen a united co-brand Winch. I am not suggesting here that the best friendship of the bloggers is artificial or purely commercial, but rather, that this production of digital best friendship coincides with strategies to achieve authentic individuality recognisable in postfeminist digital cultures.
The best friend is thus crucial to the performance of authenticity in the original blog. It is important to note, however, that these practices exceed postfeminist self-branding in certain ways. Given that WSWCM has indeed inspired follower memes keyed in a self-representative register, this suggests possibilities of broader connection and a sense of intimacy through recognisability of shared femininity.
From one form of insider practice—the WSWCM best girlfriendship—to another, other Tumblr bloggers through follower meme texts have also signalled their insider status, as young women able to narrate forms of feminine experience held out as representative and legitimate. Authentic individuality is decentred; rather, the follower blogs appear to foreground the importance of authentic belonging.
For example, in the blog WhatShouldBetchesCallMe , the blogging subject still narrates quotidian feminine trials and tribulations, but is much more knowingly confident and sassy; in WhatShouldWeCollegeMe , the blog focuses more on the experience of being at university than the founder meme. Shifman foregrounds the process of repackaging and imitation in the adaptation of memes; I suggest that what also must be considered in this meme set is connective differentiation, which repositions this repackaging as simultaneously a form of distancing and connection.
Arguably, what the memes opt into—through being recognised as derivative—is a form of recognition in an intimate feminine public. Thus, the follower memes adhere to these rules of recognisability in order to be seen. Recognition as belonging in this intimate public through social knowledge becomes more useful for the follower memes, which cannot rely on the status of originality of the founder meme.
Notably, many of the situations which are put forward in blog posts of the follower memes are not necessarily easily distinguishable in genre or content from the blog posts of the founder memes. Though the founder meme text places particular emphasis on best friendship, other forms of youthful, feminine middle class experience are recycled and re-adapted for circulation.
Many of the situations which are put forward in the meme set, while creatively assembled, are ultimately generic so that they can be circulated on Tumblr to connect with others. Consequently, posts abound about social rituals of excessive drinking, struggling through university, and inadequacies in flirting technique. However, I note that these generic posts are still specific at the same time, requiring a highly discerning ability to capture and narrativise affective moments from diverse, miscellaneous pop culture material.
I emphasise that it is this situated knowingness that comes through in the meme set in general, particularly in the follower memes. Whilst the revelation of inner emotional truths have otherwise been considered key in the practice of authenticity in celebrity culture Biressi and Nunn; Hesmondalgh and Baker , I propose that in the context in which this meme set is situated, this is not necessarily the most useful form of social currency.
Rather, remix cultures provide a means of demonstrating insider knowledge, which connects other insiders—a form of authentic belonging. This paper has traced differing practices of feminine authenticity visible in the intersection of social network and remix cultures on Tumblr by examining the WSWCM meme set. In contrast, the follower memes perform cultural and affective knowingness of youthful femininity, to assert their digital insider status—and right to belong.
This meme set presents some productive questions through which to think through authenticity in digital cultures. Could striving for authentic belonging constitute one strategy of responding to a media-saturated culture, where authentic individuality is constantly elevated yet perhaps harder to achieve? These blogs demonstrate how the significance and practice of authenticity transforms in managing different configurations of social desires to belong, or be recognised as individual and original in postfeminist digital cultures.
Beer, David, and Roger Burrows. Burkhalter, Byron. Marc A. Smith and Peter Kollock. London: Routledge, Casserly, Meghan. Cover, Rob. Dobson, Amy Shields. This is one more blog with daily memes and rage comics. What should we call me is a well-known and very popular Tumblr blog with a wide range of GIF pictures that illustrates how we look like in different situations.
If needed, you may save the best GIFs onto your iPhone and enjoy them when you feel sad. I Love Charts blog is full of funny charts and witty graphics. The charts cover almost all spheres of life: from cooking to crime. This blog will definitely make you smile and think. One more blog dedicated to funny images of all possible styles taken from Reddit.
Our parents can text unbelievable things, just look at the this compilation. The Tumblr When Parents Text is about the same.
This is a treasure trove of amusing texts from mums and dads around the world. Just have a look at the examples below. The Daily Laughs has over 60K subscribers who follow this blog for a new portion of witty humor. H-i-l-a-r-i-o-u-s is another funny blog on Tumblr. Here the readers will find reposts of funny observations from Twitter, YouTube and other social media. View More Comments. The latest from KYM. These will hurt in two different ways.
Enjoy some of the saddest cringeworthy content out there. Does this move benefit small creators or just make it harder to spot unreliable content?
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